From Jurgen Wolff, Marketing for Entrepreneurs: So many marketers are wondering how to (that ugly word) monetise Twitter. There are some strategies that are working well, mostly ones that truly provide value to customers, like notifying them of short-term offers or special events. However, the channel is also filling up with thinly-disguised ads. Twitter is starting to look like Spamalot and that spells danger.
To avoid annoying your customers, resist the temptation to try to sneak in ads. Instead use Twitter to make genuine and time-limited offers, to give a sense of the personality of the company or the CEO, or to announce news (but only things that would really interest customers—who, for instance, probably don’t care that Joe Bloggs has recently joined the company as Chief Accountant or that you’ve added 500 sq. feet of storage space to your warehouse).
Twitter can be useful, but not if it makes the customer think you’re a twit.